Kara Oldford

Kara Oldford, a Business Development Marketing Intern for Briteskies, is a current MBA student pursuing a Marketing emphasis at Case Western Reserve University in Cleveland. She enjoys showing American Quarter Horses, painting, running, and Corgis.

Recent Posts

Mobile Study: B2B vs. B2C

Posted by Kara Oldford

May 12, 2014 | 2:08 PM

Who Has the Jump on Mobile Sites:  B2B or B2C?

For the last two years, Briteskies has studied how many companies attending the Magento Imagine conference have a customized mobile site (read those here and here). With the increasing popularity of smartphones, apps and tablets, many companies have jumped on the mobile site bandwagon, which has been reflected in the increasing numbers. A mobile site provides a user-friendly experience, making it easier to view products, learn about a company, or make a purchase. While Briteskies excels in helping B2B and B2C companies integrate eCommerce solutions, we were curious to see if one segment had a jump on the other. 

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Topics: eCommerce, Magento, B2B

Briteskies Spring Internship: It's a Wrap!

Posted by Kara Oldford

May 5, 2014 | 2:19 PM

Before starting an internship, one always has expectations about what to expect and what the office environment will be like. As with any internship, you have that fear that perhaps you’ll be filing papers or delivering coffee! Rarely is it that you have an experience that surpasses your expectations. As I sit in the office during my last week at Briteskies, feeling bittersweet, I am left with a slew of memories and a checklist of new experiences.

When I first met Briteskies’ team members Gian and Matt at the Weatherhead School of Management Career Fair, they described the office atmosphere as being like a family. My only addition would be that it’s like a family, but way more fun. We worked hard, laughed often, and we talked about Corgis.  From my standpoint, that’s an ideal internship!

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Topics: Culture, Internships

Brite Spot: Introducing Dan Shaffer

Posted by Kara Oldford

March 28, 2014 | 11:34 AM

Briteskies is happy to welcome our newest Magento Developer, Dan Shaffer. 

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Topics: Culture

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