Who Has the Jump on Mobile Sites: B2B or B2C?
For the last two years, Briteskies has studied how many companies attending the Magento Imagine conference have a customized mobile site (read those here and here). With the increasing popularity of smartphones, apps and tablets, many companies have jumped on the mobile site bandwagon, which has been reflected in the increasing numbers. A mobile site provides a user-friendly experience, making it easier to view products, learn about a company, or make a purchase. While Briteskies excels in helping B2B and B2C companies integrate eCommerce solutions, we were curious to see if one segment had a jump on the other.