EDI vs. B2B eCommerce

Posted by Bill Onion

July 5, 2018 | 10:30 AM

B2B companies in this day and age are repeatedly encouraged to invest in electronic commerce to drive down the cost of customer interaction. Traditionally, B2B organizations first look to EDI as an approach for this. However, more recently, B2B eCommerce has become another options for companies. Considering the fact that both systems process orders digitally, what exactly is the difference between them? Also, which is the better option for companies that are looking to add one or the other? 

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Topics: B2B, BPR

How to Overcome Four Common B2B eCommerce Challenges

Posted by Bill Onion

June 27, 2018 | 10:30 AM

Over the years, we’ve been champions for bringing B2C eCommerce functionality to the B2B space. But taking your B2B organization online can be a challenge. Through all of the different B2B eCommerce projects we’ve worked on, no matter the industry or company goals, we’ve seen the same four challenges over and over: creating support for the project, managing catalog content, integrating the eCommerce and ERP systems, and engaging the sales team.

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Topics: eCommerce, B2B

Creating a Competitive B2B eCommerce Site

Posted by Colleen Kowalski

April 18, 2018 | 10:30 AM

70% of B2B leads originate online; is your B2B site prepared to compete?

In today’s online market, the line between B2B and B2C continues to blur as searching for product information, researching options, and looking up competitors are all typical online behaviors regardless of the focus. B2B companies need to take advantage of the latest trends in B2C. Consumers and businesses alike are drawn to eCommerce sites that feature a functional design, search engine optimized content, and personalized site experiences. With an outdated site design, your business could be missing out on valuable leads and clients.

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Topics: eCommerce, B2B

B2B eCommerce and JD Edwards: Bolt-On System vs. Magento

Posted by Bill Onion

December 13, 2017 | 10:30 AM

When it comes to leveraging eCommerce alongside your JD Edwards environment, there are generally two options: utilize an ERP extension or integrate with a full-fledged eCommerce platform.

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Topics: JD Edwards, eCommerce, Integration, Magento, B2B, Magento Integration

Digital Marketing Opportunities for Advanced B2B Manufacturing Marketers

Posted by Heather Kramer

October 6, 2017 | 9:00 AM

Out with the old and in with the new! Looking ahead to 2018, it's a natural time for all marketers to review the marketing tactics they've used this year and make plans for the New Year (and hopefully beyond!). For marketers involved in manufacturing, there are some particularly pressing issues which, if they can be addressed, will help 'feed the funnel' and develop new sales, leads, and marketing efficiency. 

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Topics: Guest Blog, B2B, Content Marketing

Magento Digital Commerce Cloud for B2B

Posted by Hannah Gierosky

September 20, 2017 | 10:30 AM

We know that Magento is a great choice for B2B organizations, and one of the things that makes it so great is Magento’s continuing dedication to improving the platform for B2B users. One of those improvements was announced at Imagine back in April: Magento Digital Commerce Cloud for B2B.

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Topics: Magento, B2B

Magento Commerce Named a B2B "Leader"

Posted by Hannah Gierosky

September 11, 2017 | 10:30 AM

As we previously mentioned, Magento Commerce has been highlighted as a leader in a recent Forrester Wave report. We're so excited to report the news, as we've long believed that Magento is a great option for B2B eCommerce projects. Here's what Magento has to say about the honor:

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Topics: Magento, B2B

Design Tips for a B2B Site

Posted by Michelle Kowalski

August 14, 2017 | 10:30 AM

Creating a well-designed eCommerce site can be a challenge, especially when it comes to B2B eCommerce sites. Combining both form and function into a usable and aesthetically pleasing site can be a tough balancing act. 

To ease the pain designing an eCommerce site can cause, we have put together a list of tips to use on your next B2B site redesign. 

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Topics: eCommerce, Design, B2B

Five Simple Tips for Converting B2B online leads into Sales

Posted by Colleen Kowalski

August 9, 2017 | 10:30 AM

In order for your B2B eCommerce site to be successful, and convert those online leads into sales you have to provide the customers with an online site experience that gives them what they want. Most customers are forthcoming with their eCommerce needs, but some can make for a more challenging site design process. Based on experience and research, we have shared some of the most important factors for creating a successful B2B eCommerce site that meets your customers' needs. 

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Topics: eCommerce, B2B

Magento B2B Capabilities Launched at Imagine

Posted by Colleen Kowalski

July 19, 2017 | 10:30 AM

Traditionally the majority of eCommerce solutions upgrades are centered on B2C businesses. This has left B2B businesses stuck using outdated and less innovative platforms to conduct their eCommerce. However, this has changed in the past few years. Although B2C eCommerce is still being updated at a more rapid pace, the progress on B2B platforms is notably improving. 

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Topics: Magento, B2B

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