Advice from a UI/UX Designer

Posted by Michelle Kowalski

May 9, 2018 | 10:30 AM

When it comes to an eCommerce site, everyone involved is going to have ideas about how they want their dream site to look and function. But while everyone will know what they want, not everyone understands how the overall eCommerce site design process works. I wanted to share some behind-the-scenes knowledge so that you have a better idea of what designing a site entails and how to get the eCommerce site of your dreams. 

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Topics: eCommerce, Design

Why Your eCommerce Project Doesn’t Need a Wireframe

Posted by Michelle Kowalski

December 18, 2017 | 10:30 AM

When updating or executing an eCommerce site, one of the most exciting phases for our clients is the Design phase. This is when they get to see their new site come to life and get a better idea of how their changes will become reality. So, it’s no surprise that clients are typically a little put off when we say that they don’t need a wireframe.

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Topics: eCommerce, Magento, Design

Design Tips for a B2B Site

Posted by Michelle Kowalski

August 14, 2017 | 10:30 AM

Creating a well-designed eCommerce site can be a challenge, especially when it comes to B2B eCommerce sites. Combining both form and function into a usable and aesthetically pleasing site can be a tough balancing act. 

To ease the pain designing an eCommerce site can cause, we have put together a list of tips to use on your next B2B site redesign. 

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Topics: eCommerce, Design, B2B

The Story of the New Briteskies Logo

Posted by Michelle Kowalski

August 2, 2017 | 10:30 AM

Last week we unveiled our new logo and while we hope the transition looked seamless to you, it took a lot of work behind the scenes to design this new representation of our company. 

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Topics: Design

Best of the Blogosphere: February 2017

Posted by Hannah Gierosky

February 3, 2017 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: eCommerce, Design, Marketing Challenges

How to Create a Web Style Guide

Posted by Michelle Kowalski

October 5, 2016 | 10:30 AM

If your company needed to add a new page to its website, would you know how to make that page cohesive with the rest of your site? Would you know where to find the appropriate logo file or typeface? The answer to all of these questions can be found in your company’s style guide. 

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Topics: eCommerce, Design

B2B eCommerce Design Best Practices

Posted by Hannah Gierosky

August 24, 2016 | 10:30 AM

As eCommerce becomes a driving force in the B2B realm, it can be confusing to determine what works best for your company’s B2B eCommerce site. While applying B2C best practices is a good place to start, B2B E-Commerce World takes a look at some of the effective B2B eCommerce practices of real-life companies in this executive report.

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Topics: eCommerce, Design, B2B

Are Templates Making Web Designers Obsolete?

Posted by Michelle Kowalski

August 15, 2016 | 10:30 AM

When creating or updating a website, one of the things people are often most interested in is the site design. Sure, backend functionality is important and, yes, a tight integration is crucial, but a modern and functional design is usually the first thing to signal that a site has been updated. So, when it comes time to design your site, should you hire a designer or rely solely on a template?

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Topics: Design

Grow Your Online B2B Business by Paying Attention to Your Users

Posted by Michelle Kowalski

August 10, 2016 | 10:30 AM

Are you looking to grow your B2B business online? Do you think you might be missing out on B2B business? Throughout our numerous projects, we have noticed that there are some common reasons that shoppers are visiting your site. The best way to grow your B2B business is to pay attention to those reasons and cater to your users’ needs.

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Topics: eCommerce, Design, B2B

Best of the Blogosphere: July 2016

Posted by Hannah Gierosky

July 1, 2016 | 10:45 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: eCommerce, Design, Magento 2

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