How to Overcome Four Common B2B eCommerce Challenges

Posted by Bill Onion

June 27, 2018 | 10:30 AM

Over the years, we’ve been champions for bringing B2C eCommerce functionality to the B2B space. But taking your B2B organization online can be a challenge. Through all of the different B2B eCommerce projects we’ve worked on, no matter the industry or company goals, we’ve seen the same four challenges over and over: creating support for the project, managing catalog content, integrating the eCommerce and ERP systems, and engaging the sales team.

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Topics: eCommerce, B2B

YourCompanySucks.com

Posted by Lindsey Mink

June 20, 2018 | 10:30 AM

The start of the .sucks era changed the way companies viewed negative domain names. With the development of the .sucks era came a new outlook on negative domains and a fear associated with their possible usages. The debate on whether anyone should be allowed to buy a company’s negative domain names was controversial as some though anyone should be allowed to buy a negative domain name to use to express their opinions and give companies constructive criticism. Many business owners felt the opposite, fearing the intentional and unintentional harm negative domain names would cause their companies.

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Topics: eCommerce, security

Templates and the Changing Role of the Designer

Posted by Michelle Kowalski

June 6, 2018 | 10:30 AM

When creating or updating a website, one of the things people are often most interested in is the site design. Sure, backend functionality is important and, yes, a tight integration is crucial, but a modern and functional design is usually the first thing to signal that a site has been updated. So, when it comes time to design your site, should you hire a designer or rely solely on a template?

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Topics: eCommerce, Design

Advice from a UI/UX Designer

Posted by Michelle Kowalski

May 9, 2018 | 10:30 AM

When it comes to an eCommerce site, everyone involved is going to have ideas about how they want their dream site to look and function. But while everyone will know what they want, not everyone understands how the overall eCommerce site design process works. I wanted to share some behind-the-scenes knowledge so that you have a better idea of what designing a site entails and how to get the eCommerce site of your dreams. 

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Topics: eCommerce, Design

Creating a Competitive B2B eCommerce Site

Posted by Colleen Kowalski

April 18, 2018 | 10:30 AM

70% of B2B leads originate online; is your B2B site prepared to compete?

In today’s online market, the line between B2B and B2C continues to blur as searching for product information, researching options, and looking up competitors are all typical online behaviors regardless of the focus. B2B companies need to take advantage of the latest trends in B2C. Consumers and businesses alike are drawn to eCommerce sites that feature a functional design, search engine optimized content, and personalized site experiences. With an outdated site design, your business could be missing out on valuable leads and clients.

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Topics: eCommerce, B2B

What to Consider When Choosing an eCommerce Consulting Partner

Posted by Hannah Gierosky

April 11, 2018 | 10:30 AM

Do any of the following statements apply to your eCommerce site?

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Topics: eCommerce, Magento

The Definition Phase: Why It's Necessary and What to Expect

Posted by Matt Trimmer

March 14, 2018 | 10:30 AM

Whether our team is implementing a new eCommerce platform or helping a client upgrade their current site, we always start an eCommerce project with the Define Phase. The purpose of the Define Phase is for the client to establish their project vision for our team. Sometimes, however, clients can see the Define Phase as unimportant or a waste of time. We heartily disagree with that; we think that the Define Phase is crucial to the project. Read on to learn why.

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Topics: eCommerce, Implementation

Why Your eCommerce Project Doesn’t Need a Wireframe

Posted by Michelle Kowalski

December 18, 2017 | 10:30 AM

When updating or executing an eCommerce site, one of the most exciting phases for our clients is the Design phase. This is when they get to see their new site come to life and get a better idea of how their changes will become reality. So, it’s no surprise that clients are typically a little put off when we say that they don’t need a wireframe.

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Topics: eCommerce, Magento, Design

B2B eCommerce and JD Edwards: Bolt-On System vs. Magento

Posted by Bill Onion

December 13, 2017 | 10:30 AM

When it comes to leveraging eCommerce alongside your JD Edwards environment, there are generally two options: utilize an ERP extension or integrate with a full-fledged eCommerce platform.

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Topics: JD Edwards, eCommerce, Integration, Magento, B2B, Magento Integration

Is Your eCommerce Site Secure?

Posted by Hannah Gierosky

December 4, 2017 | 10:30 AM

One of the most important parts of running an eCommerce site is ensuring that your site is a safe place for customers to browse and make purchases. One way to work towards that security is to use Secure Sockets Layer technology, or SSL.

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Topics: eCommerce, security

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