Tom Kramer

Tom Kramer is the President and Co-Founder of Essex Digital Platform. Essex offers a Digital Marketing Intelligence System to allow their clients to have access to a variety of digital marketing solutions to meet all of their marketing needs. Their streamlined digital marketing technology stack was built to improve audience development, capture actionable data, drive digital marketing transformation, and yield larger return on ad spend for their clients.

Recent Posts

Using eCommerce as a Market Expansion Tool for your Retail Business

Posted by Tom Kramer

April 12, 2017 | 10:30 AM

We had a recent client who was interested in implementing an eCommerce site but was concerned about the impact it would have on their retail brand in stores. We’ve seen this before with clients, but if you’re implementing eCommerce correctly, it should help your business rather than hurt it.

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Topics: eCommerce, Marketing Challenges

You Launched Your eCommerce Site, Now What?

Posted by Tom Kramer

March 27, 2017 | 10:30 AM

Remember that famous Field of Dreams quote? “If you build it, they will come.” That might have worked for Kevin Costner, but unfortunately, the same can’t be said for eCommerce. Simply creating an eCommerce site does not guarantee business.

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Topics: Marketing Challenges, Magento, Guest Blog



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