How To Support Your Magento Site

Posted by Gian Genovesi

November 27, 2017 | 10:30 AM

Establishing your Magento eCommerce presence is a big project. You need to determine what you need your site to do and how you will measure success, pick a partner, and, oh yeah, execute the project.

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Topics: eCommerce, Magento

The Competitive Pressures that Drive Commerce

Posted by Hannah Gierosky

November 20, 2017 | 10:30 AM

The eCommerce world can be a cutthroat place. If a customer is unhappy with your prices, offerings, or user experience, a competitor is just a click away. So how can a growing eCommerce company keep up with the constantly changing online environment? By paying attention to current trends and adapting to those changes.

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Topics: eCommerce, Magento

The 12 Days of eCommerce Christmas

Posted by Hannah Gierosky, Michelle Kowalski and Stefanie Rhine

November 1, 2017 | 10:30 AM

Halloween is over, so you know what that means: it's time to prepare for Christmas! As the traditional 12 Days of Christmas carol illustrates, no one can prepare for the holiday rush in a single day. But what good are French hens and calling birds to your eCommerce site? Read on because it just may surprise you. 

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Topics: eCommerce, Interactive Marketing, Content Marketing

eCommerce Nightmares

Posted by Hannah Gierosky

October 30, 2017 | 10:30 AM

At this time of year, it doesn’t take much to induce some truly frightening nightmares. However, ghost stories and haunted houses are nothing compared to some of the terrifying things we’ve seen on eCommerce websites. Don’t keep your customers up all night, tossing and turning over a product with a bad picture and no reviews. We’ve dug up some eCommerce nightmares and ways to fix them. Read on, if you dare.

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Topics: eCommerce

Preparing Your eCommerce Site for the 2017 Holiday Rush

Posted by Hannah Gierosky

October 4, 2017 | 10:30 AM

It may be hard to believe, but the holiday shopping season is right around the corner! And while it may still feel like summer outside, now is the time to ensure that your eCommerce site is ready for December shopping.

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Topics: eCommerce, Magento

Design Tips for a B2B Site

Posted by Michelle Kowalski

August 14, 2017 | 10:30 AM

Creating a well-designed eCommerce site can be a challenge, especially when it comes to B2B eCommerce sites. Combining both form and function into a usable and aesthetically pleasing site can be a tough balancing act. 

To ease the pain designing an eCommerce site can cause, we have put together a list of tips to use on your next B2B site redesign. 

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Topics: eCommerce, Design, B2B

Five Simple Tips for Converting B2B online leads into Sales

Posted by Colleen Kowalski

August 9, 2017 | 10:30 AM

In order for your B2B eCommerce site to be successful, and convert those online leads into sales you have to provide the customers with an online site experience that gives them what they want. Most customers are forthcoming with their eCommerce needs, but some can make for a more challenging site design process. Based on experience and research, we have shared some of the most important factors for creating a successful B2B eCommerce site that meets your customers' needs. 

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Topics: eCommerce, B2B

10 Reasons to Choose Magento for your eCommerce Site

Posted by Colleen Kowalski

July 28, 2017 | 10:15 AM

Keys to a Successful Long Term eCommerce Strategy

According to eMarketer, global online retail sales will account for more than 12% of total retail spending by 2019.  Consumers today have come to expect instant, personalized and relevant information regardless of where they are, what time it is or what device they happen to be using. Today more than ever, companies are under pressure to keep up with the changing demands and expectations of online consumers.  eCommerce (B2B and B2C) merchants need to be certain their eCommerce platform can keep up by choosing a technology solution which is flexible and able to quickly adapt to changing consumer demands. The keys to success: defining clear goals, selecting the right eCommerce solution and choosing the best technology partner.  

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Topics: eCommerce, Magento, Magento 2

Confirmation Pages Hold Endless Opportunities

Posted by Lindsey Mink

July 24, 2017 | 10:39 AM

Every company’s goal is to gain leads, nurture them, and then turn those leads into sales. More leads equals more sales and more sales equals more revenue. It’s a crazy, continuous cycle that drives a company’s success. Confirmation pages are breeding grounds for leads as your customer has committed to you once and are now more open to what you have to offer.

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Topics: eCommerce

It's Not Me, it's YOU: How to Spot a Bad Client

Posted by Colleen Kowalski

July 17, 2017 | 10:30 AM

Professional relationships, like romantic relationships, are not always meant to be. 

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Topics: eCommerce

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