Michelle Kowalski

Michelle Kowalski enjoys solving complicated design challenges for clients and working on a variety of creative projects like embroidery, painting, ceramics, and building and refinishing furniture in her spare time. She loves her stunningly beautiful boy cat, George, and her newly rescued pup, Freddie.

Recent Posts

Designing an eCommerce Site: What You Need and What You Don't

Posted by Michelle Kowalski

August 8, 2018 | 10:30 AM

When updating or executing an eCommerce site, one of the most exciting phases for our clients is the Design phase. This is when they get to see their new site come to life and get a better idea of how their changes will become reality. But, in order for the Design phase to be successful, we follow certain steps and requirements. It comes down to what your eCommerce site needs and doesn’t need.

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Topics: Design

Templates and the Changing Role of the Designer

Posted by Michelle Kowalski

June 6, 2018 | 10:30 AM

When creating or updating a website, one of the things people are often most interested in is the site design. Sure, backend functionality is important and, yes, a tight integration is crucial, but a modern and functional design is usually the first thing to signal that a site has been updated. So, when it comes time to design your site, should you hire a designer or rely solely on a template?

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Topics: Design, eCommerce

Advice from a UI/UX Designer

Posted by Michelle Kowalski

May 9, 2018 | 10:30 AM

When it comes to an eCommerce site, everyone involved is going to have ideas about how they want their dream site to look and function. But while everyone will know what they want, not everyone understands how the overall eCommerce site design process works. I wanted to share some behind-the-scenes knowledge so that you have a better idea of what designing a site entails and how to get the eCommerce site of your dreams. 

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Topics: Design, eCommerce

Why Your eCommerce Project Doesn’t Need a Wireframe

Posted by Michelle Kowalski

December 18, 2017 | 10:30 AM

When updating or executing an eCommerce site, one of the most exciting phases for our clients is the Design phase. This is when they get to see their new site come to life and get a better idea of how their changes will become reality. So, it’s no surprise that clients are typically a little put off when we say that they don’t need a wireframe.

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Topics: Design, eCommerce, Magento

Design Tips for a B2B Site

Posted by Michelle Kowalski

August 14, 2017 | 10:30 AM

Creating a well-designed eCommerce site can be a challenge, especially when it comes to B2B eCommerce sites. Combining both form and function into a usable and aesthetically pleasing site can be a tough balancing act. 

To ease the pain designing an eCommerce site can cause, we have put together a list of tips to use on your next B2B site redesign. 

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Topics: Design, B2B, eCommerce

The Story of the New Briteskies Logo

Posted by Michelle Kowalski

August 2, 2017 | 10:30 AM

Last week we unveiled our new logo and while we hope the transition looked seamless to you, it took a lot of work behind the scenes to design this new representation of our company. 

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Topics: Design

Modernizing Your Web Presence Using WordPress

Posted by Michelle Kowalski

May 1, 2017 | 10:30 AM

It goes without saying that having an updated, informative website is a must for any organization these days. Sometimes, however, taking on a big website overhaul just isn’t an option for your company’s resources. That’s where utilizing an affordable platform like WordPress can come into play.

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Topics: Technology

Briteskies Fave Find Roundup: February 17, 2017

Posted by Michelle Kowalski

February 17, 2017 | 3:30 PM

When you spend as much time on the internet for work as we do, you come across some crazy stuff. From time to time, we will share our favorite videos, stories, pictures, and more. 

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Topics: Blogs for Fun

Briteskies Weekly Roundup: January 20, 2017

Posted by Michelle Kowalski

January 20, 2017 | 3:00 PM

When you spend as much time on the internet for work as we do, you come across some crazy stuff. We're sharing our favorite videos, stories, pictures, and more from the past week every Friday. Consider it our gift to you for making it through the week. Feel free to share your own favorite internet find in the comments.

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Topics: Blogs for Fun

Briteskies Weekly Roundup: January 13, 2017

Posted by Michelle Kowalski

January 13, 2017 | 3:00 PM

When you spend as much time on the internet for work as we do, you come across some crazy stuff. We're sharing our favorite videos, stories, pictures, and more from the past week every Friday. Consider it our gift to you for making it through the week. Feel free to share your own favorite internet find in the comments.

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Topics: Blogs for Fun

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