Matt Trimmer

Matt is a Business Analyst at Briteskies and a Case Western Reserve University graduate. He likes baseball, movies, and the driving force that is Bruce Springsteen.

Recent Posts

Why You Should Make the Jump to Magento 2

Posted by Matt Trimmer

March 15, 2017 | 10:30 AM

The release of Magento 2 has left many Magento 1 users wondering when and if they should be moving to the new platform. While the answer depends on each individual organization, here are a few reasons why you should make the jump, and one reason why you should stay right where you are. 

Read More

Topics: Magento, Magento 2

What to Expect from an eCommerce Project Definition Phase

Posted by Matt Trimmer

March 8, 2017 | 10:30 AM

Whether our team is implementing a new eCommerce platform or helping a client upgrade their current site, we always start an eCommerce project with the Define Phase. We’ve covered why we have a Define Phase, but what exactly takes place during it?

Read More

Topics: eCommerce

Why Have a Project Definition Phase?

Posted by Matt Trimmer

March 1, 2017 | 10:30 AM

Whether our team is implementing a new eCommerce platform or helping a client upgrade their current site, we always start an eCommerce project with the Define Phase. The purpose of the Define Phase is for the client to establish their project vision for our team. Sometimes, however, clients can see the Define Phase as unimportant or a waste of time. We heartily disagree with that; we think that the Define Phase is crucial to the project. Read on to learn why.

Read More

Topics: eCommerce

Implementing Marketing Solutions with Magento

Posted by Matt Trimmer

February 1, 2017 | 10:30 AM

We love Magento’s marketing capabilities and have customized and leveraged them for all different types of clients. During a recent eCommerce implementation project, however, our client decided that they wanted a more advanced marketing option than what Magento had to offer. While configurations could have been made to the existing marketing tools, in this situation the client had an aggressive marketing plan that required a more involved platform. So, our team worked to implement the Listrak marketing automation module for our client.

Read More

Topics: Magento, Marketing Challenges

Don't Panic When Your eCommerce Project Hits Pause

Posted by Matt Trimmer

January 23, 2017 | 10:30 AM

When you started your eCommerce project, you and your eCommerce consulting team laid out a timeline to follow. While everyone did their best to stick to the schedule, things happen, and now your team needs to pause the project.

Read More

Topics: eCommerce

Extending the Magento Admin

Posted by Matt Trimmer

January 4, 2017 | 10:30 AM

In our experience working within the B2B Magento realm, and even in some larger B2C projects, we’ve seen customers attempt to use Magento in ways the software never could have expected. While Magento is a strong B2C commerce site, we believe those features can be optimized for a B2B environment as well.

Read More

Topics: Magento

Providing a Trustworthy eCommerce Experience for Your Most Skeptical Customers

Posted by Matt Trimmer

December 19, 2016 | 10:30 AM

When it comes to enhancing and optimizing your eCommerce site, the technologies and options available seem endless. But for all of the things your site could do, the most important is still to establish trust between your organization and your customer.

Read More

Topics: eCommerce

B2B eCommerce Inventory Availability

Posted by Matt Trimmer

December 14, 2016 | 10:30 AM

One common feature of an eCommerce site is product availability. For B2C sites that generally means telling the customer if an item is in or out of stock. With B2B, inventory statuses can get a little more specific, like telling a customer that there are exactly 27 of their desired item in stock. Rarely are inventory notification requirements more detailed than that, but a recent client of ours had a much more involved request for their B2B eCommerce site.

Read More

Topics: eCommerce, Integration, B2B

Buyer Beware: Magento 2 Modules

Posted by Matt Trimmer

November 14, 2016 | 10:30 AM

One of the benefits of working with Magento is its open source code and the subsequent community surrounding the platform. It allows users to contribute to the software, solve problems, and develop solutions for themselves and other users. This has been effective for Magento 1, as evident by the number of well-reviewed modules found in the Magento marketplace.

Read More

Topics: Magento, Magento 2

What Happens When You Don't Listen to Your Customers?

Posted by Matt Trimmer

September 26, 2016 | 10:30 AM

When implementing an eCommerce site, opinions will fly from all corners of your organization. You hear what the leadership team wants, what the sales team wants, what the tech team wants. Buy do you know what your customers want? As the end users of the site and your products or services, your customers’ desires for your eCommerce site should be front of mind during the development process.

Read More

Topics: eCommerce, Implementation

About

Search

Subscribe to Email Updates

magento-platform-checklist
New Call-to-Action

Contact Us

B2B-2.0