Whether our team is implementing a new eCommerce platform or helping a client upgrade their current site, we always start an eCommerce project with the Define Phase. The purpose of the Define Phase is for the client to establish their project vision for our team. Sometimes, however, clients can see the Define Phase as unimportant or a waste of time. We heartily disagree with that; we think that the Define Phase is crucial to the project. Read on to learn why.