You Launched Your eCommerce Site, Now What?

Posted by Tom Kramer

March 27, 2017 | 10:30 AM

Remember that famous Field of Dreams quote? “If you build it, they will come.” That might have worked for Kevin Costner, but unfortunately, the same can’t be said for eCommerce. Simply creating an eCommerce site does not guarantee business.

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Topics: Magento, Guest Blog, Marketing Challenges

What's New in Magento for 2017

Posted by Gian Genovesi

March 20, 2017 | 10:30 AM

Over the last few months, Magento has announced some interesting new partnerships and functionality. Some of these features are already available and some are still to come, but all are exciting steps forward for Magento users. 

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Topics: Magento, Magento 2

Why You Should Make the Jump to Magento 2

Posted by Matt Trimmer

March 15, 2017 | 10:30 AM

The release of Magento 2 has left many Magento 1 users wondering when and if they should be moving to the new platform. While the answer depends on each individual organization, here are a few reasons why you should make the jump, and one reason why you should stay right where you are. 

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Topics: Magento, Magento 2

Best of the Blogosphere: March 2017

Posted by Hannah Gierosky

March 3, 2017 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: eCommerce, Technology, Magento

Implementing Marketing Solutions with Magento

Posted by Matt Trimmer

February 1, 2017 | 10:30 AM

We love Magento’s marketing capabilities and have customized and leveraged them for all different types of clients. During a recent eCommerce implementation project, however, our client decided that they wanted a more advanced marketing option than what Magento had to offer. While configurations could have been made to the existing marketing tools, in this situation the client had an aggressive marketing plan that required a more involved platform. So, our team worked to implement the Listrak marketing automation module for our client.

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Topics: Magento, Marketing Challenges

Extending the Magento Admin

Posted by Matt Trimmer

January 4, 2017 | 10:30 AM

In our experience working within the B2B Magento realm, and even in some larger B2C projects, we’ve seen customers attempt to use Magento in ways the software never could have expected. While Magento is a strong B2C commerce site, we believe those features can be optimized for a B2B environment as well.

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Topics: Magento

Magento as a Business Process Improver

Posted by Gian Genovesi

November 23, 2016 | 10:30 AM

When we implement an eCommerce project for a client, often times the main focus is giving their customers a great user experience, including the ability to find a product via faceted navigation and elegant site layouts. But for those organizations that use customer service to place orders, especially in the B2B market, the customer service representatives are often still stuck using an old ERP system to place orders.

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Topics: Magento

Buyer Beware: Magento 2 Modules

Posted by Matt Trimmer

November 14, 2016 | 10:30 AM

One of the benefits of working with Magento is its open source code and the subsequent community surrounding the platform. It allows users to contribute to the software, solve problems, and develop solutions for themselves and other users. This has been effective for Magento 1, as evident by the number of well-reviewed modules found in the Magento marketplace.

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Topics: Magento, Magento 2

Creating a Google-Friendly Site with Magento

Posted by Gian Genovesi

October 12, 2016 | 10:30 AM

Google AdWords is a powerful tool that can promote your site and offerings to a new audience. Along with that power, however, comes a few restrictions. A recent Briteskies client sold, among other things, what Google classifies as “prohibited content” on their site, but still wanted to leverage Google AdWords to sell their other products. They turned to our team for help.

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Topics: eCommerce, Magento

Magento 2 for Newbies: How to Set a Custom Theme Programmatically

Posted by Jim Mather

September 28, 2016 | 10:30 AM

Magento is a powerful framework, but sometimes it isn’t the easiest to figure out. As someone new to Magento 2 development, I find myself relying on the online community to learn how to do the things I need for my job. I recently wanted to find a way to change my site’s theme to my custom theme. I found many tutorials on how to do so through the admin panel, but I wanted a way to make this change programmatically. That way new instances I install would have my new theme as the default, and I would not need to manually change it every time. As I could not find those instructions online, I humbly offer my findings here. Hopefully it will help someone!

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Topics: Magento, Magento 2

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