Colleen Kowalski

Colleen is a marketing intern at Briteskies. She is studying Promotional Communications and Marketing at Cleveland State University and when she is not working she likes making baked goods and live tweeting reality shows.

Recent Posts

B2B Buyer Content Preference Report Review

Posted by Colleen Kowalski

June 14, 2017 | 10:30 AM

There is not a "one-size fits all" template when it comes to content marketing. If there were, I would not have a job. Customers prefer to engage with businesses in a variety of ways, some more complex than others.  

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Topics: B2B, Content Marketing

5 Ways to Improve Your B2B Content

Posted by Colleen Kowalski

June 5, 2017 | 10:30 AM

Content marketing is crucial to attracting potential clients to your brand's website, social media, and blog. Content marketing for B2B businesses serves as a way for both you and your potential clients to learn more about each other. 

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Topics: B2B, Content Marketing



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