70% of B2B leads originate online; is your B2B site prepared to compete?
In today’s online market, the line between B2B and B2C continues to blur as searching for product information, researching options, and looking up competitors are all typical online behaviors regardless of the focus. B2B companies need to take advantage of the latest trends in B2C. Consumers and businesses alike are drawn to eCommerce sites that feature a functional design, search engine optimized content, and personalized site experiences. With an outdated site design, your business could be missing out on valuable leads and clients.