Colleen Kowalski

Colleen is a marketing intern at Briteskies. She is studying Promotional Communications and Marketing at Cleveland State University and when she is not working she likes making baked goods and live tweeting reality shows.

Recent Posts

Creating a Competitive B2B eCommerce Site

Posted by Colleen Kowalski

April 18, 2018 | 10:30 AM

70% of B2B leads originate online; is your B2B site prepared to compete?

In today’s online market, the line between B2B and B2C continues to blur as searching for product information, researching options, and looking up competitors are all typical online behaviors regardless of the focus. B2B companies need to take advantage of the latest trends in B2C. Consumers and businesses alike are drawn to eCommerce sites that feature a functional design, search engine optimized content, and personalized site experiences. With an outdated site design, your business could be missing out on valuable leads and clients.

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Topics: B2B, eCommerce

Why You Should Upgrade to Magento Commerce 2

Posted by Colleen Kowalski

April 4, 2018 | 10:30 AM

Your current eCommerce site might be running fine. 

But the truth is, “fine” is not going to get you the conversions you want and “fine” is not going to make you stand out from your competitors. With new eCommerce software being developed and released rapidly, if you don’t upgrade your software, it will become expensive and tedious to make the necessary changes to your site. If you want to make your site better than “fine”, it’s time to upgrade to Magento Commerce 2.

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Topics: Magento 2, Magento

How an Internship led to a pet Dog

Posted by Colleen Kowalski

August 11, 2017 | 10:30 AM

You know your internship is great when they throw a party on your 21st birthday. Okay, so the party wasn't for me, it was our brand launch, but still, I'm claiming it as my birthday party.  

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Topics: Internships

Five Simple Tips for Converting B2B online leads into Sales

Posted by Colleen Kowalski

August 9, 2017 | 10:30 AM

In order for your B2B eCommerce site to be successful, and convert those online leads into sales you have to provide the customers with an online site experience that gives them what they want. Most customers are forthcoming with their eCommerce needs, but some can make for a more challenging site design process. Based on experience and research, we have shared some of the most important factors for creating a successful B2B eCommerce site that meets your customers' needs. 

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Topics: B2B, eCommerce

Do You Want To Take a Survey? (Nope)

Posted by Colleen Kowalski

July 31, 2017 | 2:30 PM

Have you ever been to a retail store and been asked to "go to insert store name here's website to take a quick survey"? Who am I kidding, of COURSE you have.  

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Topics: Announcements, Culture

10 Reasons to Choose Magento for your eCommerce Site

Posted by Colleen Kowalski

July 28, 2017 | 10:15 AM

Keys to a Successful Long Term eCommerce Strategy

According to eMarketer, global online retail sales will account for more than 12% of total retail spending by 2019.  Consumers today have come to expect instant, personalized and relevant information regardless of where they are, what time it is or what device they happen to be using. Today more than ever, companies are under pressure to keep up with the changing demands and expectations of online consumers.  eCommerce (B2B and B2C) merchants need to be certain their eCommerce platform can keep up by choosing a technology solution which is flexible and able to quickly adapt to changing consumer demands. The keys to success: defining clear goals, selecting the right eCommerce solution and choosing the best technology partner.  

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Topics: eCommerce, Magento, Magento 2

Magento B2B Capabilities Launched at Imagine

Posted by Colleen Kowalski

July 19, 2017 | 10:30 AM

Traditionally the majority of eCommerce solutions upgrades are centered on B2C businesses. This has left B2B businesses stuck using outdated and less innovative platforms to conduct their eCommerce. However, this has changed in the past few years. Although B2C eCommerce is still being updated at a more rapid pace, the progress on B2B platforms is notably improving. 

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Topics: B2B, Magento

It's Not Me, it's YOU: How to Spot a Bad Client

Posted by Colleen Kowalski

July 17, 2017 | 10:30 AM

Professional relationships, like romantic relationships, are not always meant to be. 

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Topics: eCommerce

B2B Buyer Content Preference Report Review

Posted by Colleen Kowalski

June 14, 2017 | 10:30 AM

There is not a "one-size fits all" template when it comes to content marketing. If there were, I would not have a job. Customers prefer to engage with businesses in a variety of ways, some more complex than others.  

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Topics: B2B, Content Marketing

5 Ways to Improve Your B2B Content

Posted by Colleen Kowalski

June 5, 2017 | 10:30 AM

Content marketing is crucial to attracting potential clients to your brand's website, social media, and blog. Content marketing for B2B businesses serves as a way for both you and your potential clients to learn more about each other. 

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Topics: B2B, Content Marketing

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